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Question: Discuss about the Hospitality and Tourism Market. Answer: The Whitsunday Islands and the Great Barrier Reef is situated in the northeast coast of Queensland, Australia. They offer a great range of tourist attractions based on the dense rainforest, hiking trails and white sand beaches. It has helped in winning over the hearts of visitors and tourists from all over the globe. The group of islands and the Barrier Riff acts as agents of the businesses that have flourished based on the needs of the tourists and the visitors that visit the place all year round (Coghlan 2012). The hospitality industry has evolved and developed posthumously based on the determination of the needs of the people visiting the place. The media choice that is being undertaken in consideration of the reporting is the social media platforms like Facebook posts and sharing the videos in Youtube, which will be making the visitors aware of the availability of the facilities in the region. The growth of the hospitality industry in the region has helped in determining the jobs that are being given to the local people who are well acquainted to the land. Suppose for example, the hotel that is established in the region hires a guide who is well acquainted with the landmarks and the attractions of the place. It will be helping the hotel in retaining the loyalty of the clients through the delivery of the services. On the other hand, it will also create employment opportunities in the area for the local people. The development of the employment will helps in enhancing the lifestyle of the people resulting to the economic growth of the region. The major aspects of the growth are based on the understanding of the change in the lifestyle of the people due to the creation of employment (Lozano-Oyola et al. 2012). On the other hand, the establishment of the hotels has contributed to the development of the tourist spot, which has helped in attracting more tourists from all around the world. Apart from the economic growth and stability of the region, the tourism creates a havoc impact on the resources that are available in the region. Tourism creates pressure on the local resources such as energy and fuel, food, land and water thatmight not be sufficient enough for the local communities (Gssling et al. 2012). The environmental impact of such undertakings is based on the availability of the resources. On the other hand, the political factors that might affect the growth of the hotel industry is based on the international security requirements (Zeppel 2012). The understanding of the security needs of the region helps in determining the aspects of the changes and the flexibility in the operations that are required to be considered by the hotel owners in order to comply with the state laws and legislations (Hunter 2012). The technological aspects that are being considered by the hotel business are based on the applicability of the same based on the weather conditions (Bencke ndorff and Dagmar Lund-Durlacher). The aspects helps in determining the various aspects of the change that is being undertaken by the hotel owners for maintaining their sustainability (Gibson, Kaplanidou and Kang 2012). Currently, the hotel industry has taken steps to amend to the requirements of the customers. It has helped the organizations falling under this industry to take steps in order to satisfy the needs of the customers through their functioning (Death et al. 2012). The innovation that is being undertaken by the hotel industry is based on the understanding of the priority and the needs of the customers (Biggs, Ban and Hall). For example of an innovation the hotel industry might take steps in order to integrate their functioning with the social media sites through which they will be able to spread awareness among the tourists visiting the place (Waligo, Clarke and Hawkins 2013). They have adapted themselves to the rules and the legislations relating to sustainable tourism options in order to satisfy the needs of the clients. The recommended actions that could be taken by the hotel owners are based on the understanding of the different factors that affects the availability of the resources. On the other hand, the adaption of the social media outlets for making the consumers and the tourists aware of the government policies and retaining their feedbacks will be helping the hospitality industry in their growth through the modifications in their processes. References Benckendorff, P. and Lund-Durlacher, D. eds., 2013.International cases in sustainable travel tourism(pp. 57-113). Oxford: Goodfellow Publishers. Biggs, D., Ban, N.C. and Hall, C.M., 2012. Lifestyle values, resilience, and nature-based tourism's contribution to conservation on Australia's Great Barrier Reef.Environmental Conservation,39(4), pp.370-379. Coghlan, A., 2012. Facilitating reef tourism management through an innovative importance-performance analysis method.Tourism Management,33(4), pp.767-775. Death, G., Fabricius, K.E., Sweatman, H. and Puotinen, M., 2012. The 27year decline of coral cover on the Great Barrier Reef and its causes.Proceedings of the National Academy of Sciences,109(44), pp.17995-17999. Gibson, H.J., Kaplanidou, K. and Kang, S.J., 2012. Small-scale event sport tourism: A case study in sustainable tourism.Sport management review,15(2), pp.160-170. Gssling, S., Scott, D., Hall, C.M., Ceron, J.P. and Dubois, G., 2012. Consumer behaviour and demand response of tourists to climate change.Annals of Tourism Research,39(1), pp.36-58. Hunter, C., 2012. Aspects of the sustainable tourism debate from a natural resources perspective.Sustainable tourism. A global perspective, pp.3-23. Lozano-Oyola, M., Blancas, F.J., Gonzlez, M. and Caballero, R., 2012. Sustainable tourism indicators as planning tools in cultural destinations.Ecological Indicators,18, pp.659-675. Waligo, V.M., Clarke, J. and Hawkins, R., 2013. Implementing sustainable tourism: A multi-stakeholder involvement management framework.Tourism management,36, pp.342-353. Zeppel, H., 2012. Climate change and tourism in the Great Barrier Reef Marine Park.Current Issues in Tourism,15(3), pp.287-292.